Handover soonSRG Holding

Upside Living

Business Bay

SRG Holding's fully furnished studio and one-bedroom residences in Business Bay, now completed, with resale pricing from around AED 1.1M.

Starting price
AED 1.1M
Handover
Completed (2024)
Configurations
2 types
Community
Business Bay

Official imagery, floor plans and the full brochure for Upside Living are available on request. We publish only developer-supplied media we are licensed to use.

Request the brochure and floor plans

The project

About Upside Living

Upside Living is a furnished residential tower by SRG Holding in Business Bay, designed around compact studios and one-bedroom homes with co-living style amenities aimed at professionals working in the Downtown and DIFC corridor.

Launch pricing was reported near AED 960K on a 25/75 plan with a post-handover component; current resale listings run from roughly AED 1.1M to AED 2.5M, and recent transactions include a one-bedroom at about AED 2.06M.

The building has been handed over, with most sources placing completion between 2023 and late 2024.

At a glance

Upside Living key facts

Developer
SRG Holding
Community
Business Bay
Status
Handover soon
Handover
Completed (2024)
Starting price
AED 1.1M
Unit types
Studio, 1 Bedroom
Ownership
Freehold — open to all nationalities

Process

How to buy at Upside Living

  1. 01

    Agree the price

    Agree terms with the seller of a unit at Upside Living, supported by recent Dubai Land Department transactions.

  2. 02

    Form F (MOU)

    Buyer and seller sign the RERA Form F memorandum of understanding and a 10% security cheque is lodged.

  3. 03

    Developer NOC

    SRG Holding issues a No Objection Certificate once any outstanding service charges or instalments are settled.

  4. 04

    Transfer

    Transfer takes place at a Dubai Land Department trustee office; the 4% DLD fee is paid and the new title deed is issued.

Our read

The honest view

Every project has trade-offs. Here are both sides, so you can judge whether this one fits what you actually want.

What stands out

  • Fully furnished, move-in ready residences
  • Business Bay location minutes from Downtown Dubai
  • Strong short-stay and rental appeal for compact units

What to weigh

  • Reported handover dates vary across listings
  • Launch-era pricing is no longer available
  • Unit sizes are compact, suited to investors over families

FAQ

Upside Living — frequently asked questions

What is the starting price of Upside Living?

Published pricing at Upside Living starts from AED 1.1M. Developer pricing changes with each release, so contact MRK Real Estate to confirm current availability.

When is the handover of Upside Living?

Upside Living is scheduled for handover in Completed (2024). Off-plan timelines can move, so confirm the current schedule before committing.

Who is the developer of Upside Living?

Upside Living is developed by SRG Holding in Business Bay, Dubai.

What unit types are available at Upside Living?

Upside Living offers Studio, 1 Bedroom.

Where is Upside Living located?

Upside Living is in Business Bay, Dubai.

Can foreigners buy at Upside Living?

Yes. Business Bay is a freehold area, so buyers of any nationality can own property at Upside Living outright.

Does buying at Upside Living qualify for the UAE Golden Visa?

The entry price of AED 1.1M is below the AED 2 million threshold for the property Golden Visa; larger units priced at AED 2 million or more can qualify, subject to current ICP rules.

What are the purchase costs at Upside Living?

Beyond the purchase price, the Dubai Land Department charges a 4% registration fee — about AED 44K on the starting price — plus a small admin and trustee fee.

How do I buy or sell at Upside Living?

MRK Real Estate advises on primary purchases and resales at Upside Living. Message us on WhatsApp for availability, floor plans and a valuation.

Figures shown are as published by the developer and were last checked on 2026-10-31. Developer pricing, availability and handover dates change between releases — we confirm current terms directly with SRG Holding before any transaction.

Next step

Interested in Upside Living?

We’ll confirm live availability, current pricing and the full payment schedule directly with SRG Holding— and tell you honestly whether it fits what you’re after.

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