Jumeirah Asora Bay

Jumeirah Asora Bay is Meraas’s ultra-prime release at La Mer, offering four to six-bedroom residences and penthouses from AED 49 million. The brief is architecture merged into the shoreline rather than imposed on it.

AED 49 million is an exceptional entry point even by Dubai standards — higher than the Palm Jebel Ali villa range and comparable to trophy Palm Jumeirah stock. At this level the buyer pool is measured in dozens, not hundreds, and transactions are almost entirely relationship-driven.

La Mer itself is the argument. It is genuine Jumeirah beachfront within the established city rather than on a reclaimed island, which means existing infrastructure, short drives to Downtown and DIFC, and no dependence on a masterplan still being built.